What is the Color of the Year? Who is the know-it –all that decides it anyway? People magazine tells us who the sexiest man alive is. Time magazine lets us know who the Person of the Year is. Sportsman of the Year is announced by Sports Illustrated. Many different authorities announce a color of the year, for good or for bad Pantone seems to be the most popular voice when it comes to COTY. This is old news but this year Pantone picked Emerald Green. I once had a pompon uniform that was emerald-ish, I didn’t care for it then and I don’t care for it now and looking around I fail to see any emerald green enthusiasts. I wasn’t impressed with their last year’s COTY either. I would be in a complete color funk if I didn’t know to go to other sources for inspiration. If you are looking for a fresh palette for your rehabs, fixer uppers or your own home consider what other industry leaders can contribute to your palette inspiration.
I might be biased but I want to know what colors paint companies think are stars of the spectrum. Why paint companies? Being an interior designer I feel that the colors we choose to surround ourselves, family and memories with are the most worthy of thoughtful chroma decisions and paint companies naturally embrace that attitude as well. Benjamin Moore’s 2013 COTY is Lemon Sorbet you can see how Lemon Sorbet lives in this photo from their website.
Sherwin Williams named Aloe as their COTY. Aloe is mild but powerful as seen in the photo of the living space from their website. So what if aloe doesn’t float your boat? Check out the 2013 Sherwin Williams ColorMix this is an exciting presentation of color trends categorized by mood in the form of palettes.
What’s wrong with crowing a single color the annual winner is discussed in an interesting article by Color Guild expresses palettes that consider the end user as a more obvious approach over a single COTY.
Color Sells and the Right Color Sells Better is the motto of the Color Marketing Group. The CMG is an international not for profit well rounded group with members from across industries and nations. Because of their members’ diverse backgrounds their studies of color directions are what most industries and designers consider to be the direction of color, their decisions are anything but arbitrary. Next year when the new COTY is arbitrarily crowned, consider looking for inspiration from alternative authorities or better yet make your favorite your COTY.